To create a new and modern website design for Cruz del Sur, one of the largest transportation companies in Latin America. This website must be fully responsive and able to adapt to the wide variety of devices employed by contemporary internet users. The design should be robust, fast-loading and easily-navigable while incorporating the latest innovations to create a seamless and intuitive user experience. It should also facilitate tracking and reporting of user behavior in order to aid with advanced data analysis.
Utilizing our experience with the latest web technologies along with our eye for tasteful and functional design, we have created a working prototype which fulfills all of the company’s needs and greatly improves the user experience.
Our new website combines elegant and modern design principles with the latest technology to produce an end product with maximum usability for customers as well as the sturdiness to meet the exacting logistical demands of the business. These improvements are expected to profoundly simplify the booking experience for consumers, removing barriers to sales and leading to a marked increase in conversions.
Upgrades to the latest web development technologies will also provide a new opportunity to utilize “big data” concepts through the tracking and reporting of visitor behavior, which will in turn allow the business to continue improving user experience into the future.